Members-Only Guild Resource / PDF Document

True Stories: Using Narrative to Market Your Mission

Published: 2018-07-01

Published on Jan 1, 2018

Storytelling is a powerful marketing strategy because “stories appeal to the heartstrings more than a rational list of data points,” Yngve says. They make the mission and the need tangible by introducing real people like Isaias and his family. Donors are motivated to help the organization be successful, and the public is inspired to participate.