Members-Only Guild Resource / Webinar

Recruiting Older Adults

Published: 2018-06-26

Published: 2013

Speakers: Ken Cole and Susan Perlstein

Many arts education organizations underestimate the challenge of recruiting older adults into creative aging programs. Understanding demands on older adults’ time—grandchildren, caring for their own health, caring for others—and limits on mobility, for instance, is key to knowing how when and where to schedule programs. This webinar explores recruitment practices such as word of mouth campaigns, engaging the informal leader, employing older adult “ambassadors,” harnessing networks of older adults, and other ways to build participation and grow your programs.