Members-Only Guild Resource / PDF Document

Storytelling for Change Makers

Published: 2018-06-24

Published: 2016

Author: Cara Jones

A powerful story can serve as the centerpiece for an effective marketing campaign. But how should marketers in arts education start to think about identifying their organization’s story? And how should the story be produced once it’s been crafted? We spoke with Cara Jones, founder, Storytellers for Good, about what makes for a good story and how to make the most out of limited resources.