In this highly practical webinar Kaufman Music Center’s director of marketing, Eric Nelson, explains how a combination of applying best practices and employing new tactics can lead to increased patron engagement for community arts education organizations of any size. Eric gives an overview of the marketing trends that provide a basis for the Center’s plan, shares some of the tools they use (and why), and discusses how the Center has increased results without increasing its budget. Whether your organization’s marketing budget and team are small or large, watch to gain tangible advice and information that you can put into practice right away!