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Something to Say: Success Principles for Afterschool Arts Programs from Urban Youth

For the first time, publicly-available consumer research has been conducted to learn what tweens and teens think about the arts and what influences their decisions about where and how to spend their free time. Join us as we discuss the findings of the new Wallace Foundation-commissioned report, Something to Say: Success Principles for Afterschool Arts Programs from Urban Youth and Other Experts. The report----based on market research, interviews with experts, and observations of exemplary programs---suggests 10 principles that afterschool arts education providers can follow to attract and retain urban tweens. These recommendations are based on direct interviews with urban, low-income tweens and teens, parents and caregivers, and leading practitioners, and may be applicable to tweens and teens from all walks of life.

It's the kind of market research seldom made public. You can download the full report here (PDF).

Presenter Bios

Denise Montgomery, Stategic Affiliate and Director, Next Level SMG, Pleasantville, NY 

Denise Montgomery is a strategic affiliate and director of Next Level SMG, and the founder and president of CultureThrive, a consultancy focused on organizational development, program development and implementation, audience development, and communications for arts and cultural organizations. Her clients have included the Australia Council for the Arts, Balboa Park Learning Institute, New Children’s Museum, La Jolla Playhouse, Nevada Humanities, National Performing Arts Convention, and WESTAF (Western States Arts Federation), among others. Denise has held leadership positions at the Museum of Contemporary Art San Diego. She has also served as director of the Denver Office of Cultural Affairs (DOCA), as executive director of the Colorado Business Committee for the Arts, and in the corporate sector. Denise’s work at the Denver Office of Cultural Affairs earned national attention and was cited in RAND’s Arts and Culture in the Metropolis report, which during her tenure ranked DOCA as one of the top two municipal arts agencies in the United States. The Create Denver program, which she initiated and launched, continues to be on the leading edge of creative economy work in cities. Denise holds a B.S. in marketing and minor in art history from Miami University of Ohio and was a fellow with the Stanford University National Arts Strategies program for arts leaders in 2005. She serves on The San Diego Foundation’s Arts and Culture Working Group and is an active volunteer with the San Diego Regional Arts and Culture Coalition.

Peter Rogovin, Founder and Managing Director, Next Level SMG, Pleasantville, NY 

Peter Rogovin is the founder and managing director of Next Level Strategic Marketing Group, a marketing and brand strategy consultancy based in New York. He has over 20 years of experience in marketing, finance, and consulting, and his clients span many industries, including consumer products, home appliances, space operations, information technology, medical equipment, supermarkets, and gas and electric utilities. He has also consulted to many mission-based, not-for-profit organizations, including museums, foundations, service organizations and professional associations. His clients have traditionally been organizations that have focused on innovation and operations, sometimes at the expense of insights and marketing. Prior to founding Next Level SMG, Peter was a director with Vivaldi Partners, vice president and brand manager at Starwood Hotels and Resorts, and global director of marketing for Westin Hotels & Resorts. In addition, Peter's experience includes over five years at CSC Index as well as stints in finance and strategic planning at Walt Disney Consumer Products and in corporate finance and investment banking with J.P. Morgan Chase. He has spoken at branding and marketing conferences and has been quoted as an expert by Brandweek, Marketing Daily, and Ad Age. His opinion pieces have been published in Brandweek, Adweek, and The Chronicle of Philanthropy. Peter holds an M.B.A. in marketing and finance from Northwestern's Kellogg Graduate School of Management, and a B.A. in economics from Brandeis University. He is the volunteer chairman of the Board of Foodchester, Inc., an educational and civic non-profit that operates the largest farmers market in Westchester County.

Daniel Windham, Director of the Arts, The Wallace Foundation, New York, NY 

Daniel Windham joined The Wallace Foundation in February 2007 as director of arts. Before that, he served in a variety of leadership positions within arts organizations. He was president of the Cleveland Music School Settlement, president and chief executive officer of Kansas City Young Audiences, director of educational activities for the New York Philharmonic, and director of education and audience development for the National Symphony Orchestra. In addition to his work in arts organizations, Daniel was on the faculty of Wellesley College and has served in the government of Washington, D.C. as director of arts in education for that city’s Commission on the Arts and Humanities. He has served on the board of directors of several organizations including the National Guild for Community Arts Education where he was treasurer. Daniel received both bachelor’s and master’s degrees from the New England Conservatory of Music and has appeared with the Boston Symphony Orchestra, the Baltimore Symphony Orchestra, the New York Philharmonic, the Cleveland Orchestra, and in festivals and recitals in the U.S., Canada and Europe.

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This resource brought to you by the National Guild for Community Arts Education.