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Home > Programs > Key Initiatives > Creative Aging > Catalyzing Creative Aging

The National Guild will be accepting applications for the 2018-2019 Catalyzing Creative Aging Program starting in June.

The National Guild’s Catalyzing Creative Aging program, provided in partnership with Lifetime Arts, is a multi-phase initiative designed to support the establishment of new creative aging programs at nonprofit arts education organizations nationwide. Research shows that professionally-led, arts education for older adults fosters positive aging. Nonprofit arts education organizations are uniquely positioned to play a leading role in providing innovative programming for an aging population that is living longer, healthier lives.

The program will provide funding, training, and technical assistance to community arts education organizations in order to:

  • Increase capacity to serve older adults through skill-based, participatory arts programs
  • Provide models of high quality creative aging programs to the field
  • Raise public awareness about the benefits of creative aging programs

Supported by Aroha Philanthropies, The Moca Foundation, and The Music Man Foundation.

Program Details (2017 - 2018)

This is a competitive program. Twenty organizations will be accepted to participate in Phase I and eligible to apply for seed grants of up to $7,000 in Phase II.

Twenty organizations, selected through a competitive application process, will be accepted to participate in the Catalyzing Creative Aging Program.

Program activities include:

  1. Catalyzing Creative Aging Institute (November 15, 2017, Oakland): Each participating organization will receive one registration to the Guild’s Creative Aging Institute on November 15 in Oakland, CA, a full-day preconference during the National Guild’s Conference for Community Arts Education. During this full-day institute, led by Lifetime Arts, you will gain a deeper understanding of current research and funding trends in creative aging, best practices for designing and implementing arts education programs for older adults, and strategies for recruiting and retaining older adult participation. Through experiential exercises and case studies, we’ll examine effective practices in program design and implementation, and the impact of ageism and generational differences in this work. During the institute, participants will draft initial action plans to establish new creative aging programs.
  2. Follow-Up Workshop and One-on-One Coaching (November 16, 2017, San Francisco): On November 16, program participants will deepen their learning and continue to develop their initial action plans with a small-group workshop led by Lifetime Arts. They will then meet one-on-one with expert coaches at Lifetime Arts to identify specific needs and goals for ongoing technical assistance.
  3. Ongoing Technical Assistance (December 2017 – June 2018, Online/Phone): Participating organizations then will receive ongoing technical assistance to deepen their knowledge of effective principles and practices of creative aging; develop their organization’s capacity to design, implement, and evaluate effective, sustainable programs; and gain support from a network of master trainers and peers nationally. Technical assistance will be tailored to your needs and predominately will be offered remotely through a combination of one-on-one and small-group coaching sessions, webinars, and resources. We encourage teams of up to three staff members/contractors (e.g., program manager, teaching artist, evaluator) from your organization to participate in technical assistance sessions.

Only organizations who participate in Phase I of the program will be eligible to apply for seed grants of up to $7,000 to implement new creative aging programs in Phase II. This will be a separate competitive application process for Phase I participants. Up to 10 grants will be awarded. Programs must serve at least 10 older adults and consist of at least 12 consecutive sessions, with each session lasting at least 90 minutes. Technical assistance for grantee organizations will be focused on areas of project implementation, artist selection, marketing and recruitment, and other areas to help initiate sustainable programs.

View the full Program Timeline.


This resource brought to you by the National Guild for Community Arts Education.