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Home > About > News and Events > News > Guild News > Register Now for the Next Level Webinar Series

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Register Now for the Next Level Webinar Series

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Sep 17, 2015

Registration is now open for the Guild's upcoming Next Level Webinar Series. These three in-depth webinars will share practical advice, strategies and tools in evaluation, fundraising, and marketing to help you take your organization to the next level.

Registration is FREE for Guild members; non-members may register for $35 for a single webinar and $90 for the 3-webinar series.

Click here to register! Registration is a two-step process. Once you've registered online (and if you're not a member, paid in full), you will receive a confirmation email with instructions on how to complete your registration with Go To Webinar.

How We Know: Evaluation for Learning, Improving, and Managing
September 30, 2015 | 1:00 PM EST - 2:15 PM EST

It's the era of Big Data and arts leaders "need to know." Are your programs supporting the change you want to see? Are your managers successfully monitoring their projects? Are you using data to inform decision making and strategic planning?

Well-designed and right-sized evaluations do more than keep funders happy: They help us document impact, improve practice, inform planning, and power up our fundraising efforts. For those who know a little to those who know more than a little, this session will help you become conversant with the vocabulary, skills, and tools of assessment and evaluation -- just what you need to measure effectiveness, get better at what you do, and find and tell your story. Bring your data hopes and fears and leave with a better understanding of where to start, what to do, and how to do it -- plus a handful of free tools to make sure your reports and your organization get the attention they deserve.

Speaker: Kamella Tate, owner/principal of KTA/LLC

Fundraising for Impact
October 6, 2015 | 1:00 PM EST - 2:15 PM EST

In 2012, The Colburn School's CEO, Sel Kardan, sought to increase the school's support to its low-income students. Advancement office efforts and planning resulted in increased commitment of financial aid and scholarship resources from $150,000 in 2007 to over $590,000 annually. This webinar describes the fundraising steps and strategies used by Colburn’s Advancement team to develop a leader's vision to reality.

Speakers: Robert McAllister, Dean, Colburn Community School of the Performing Arts; Laurie Selik, Manger, Foundation and Corporate Giving, Colburn Community School of the Performing Arts

More Bang for the Same Buck: Getting the Most out of Marketing Resources
October 15, 2015 | 1:00 PM EST - 2:15 PM EST

In this highly practical webinar Kaufman Music Center’s director of marketing, Eric Nelson, will explain how a combination of applying best practices and employing new tactics can lead to increased patron engagement for community arts education organizations of any size. Eric will give an overview of the marketing trends that provide a basis for the Center’s plan, share some of the tools they use (and why), and discuss how the Center has increased results without increasing its budget. Whether your organization’s marketing budget and team are small or large, join us to gain tangible advice and information that you can put into practice right away!

Speaker: Eric Nelson, Director of Marketing, Kaufman Music Center

For more information on Guild webinars, and to access the webinar archive, go here.

This resource brought to you by the National Guild for Community Arts Education.