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Home > About > News and Events > News > Guild News > Guild Welcomes New Marketing and Public Relations Manager

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Guild Welcomes New Marketing and Public Relations Manager

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Oct 19, 2015

We are pleased to announce that MacAdam Smith has joined the Guild as marketing and PR manager. He comes with a range of experience in creative brand strategy for non-profit and corporate industries, and years of work in arts and education.

MacAdam will be responsible for developing marketing campaigns, managing social media, and developing content strategy for the Guild website. He will also develop and manage press contacts for the organization and promote the Guild’s diverse range of programs, including the Ambassador Program, the Community Arts Education Leadership Institute, and the Conference for Community Arts Education.

He was previously a senior copywriter and account manager at a boutique creative agency, building marketing and PR strategies for global brands across a variety of industries. But now he is excited to make his return to the world of arts ed (his first job, in high school, included building shelves and setting up exhibits at the Delaplaine Visual Arts Education Center in Frederick, MD). He has an MFA in creative writing from The City College of New York, and has written a few silly plays that have been performed by the Mirror Repertory, Manhattan Repertory Theatre, Authentic Theatre Company, and Playwright's Theatre of New Jersey. For some reason he also loves creating syllabuses, and has used that excuse to teach classes on a variety of subjects over the years: literature, creative writing, sculpture, woodworking, theater, guitar, and even superheroes.

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