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Home > About > News and Events > News > Guild News > Free Webinar: Engaging Tweens in Afterschool Arts Programs

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Free Webinar: Engaging Tweens in Afterschool Arts Programs

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Nov 12, 2013

For the first time, publicly-available consumer research has been conducted to learn what tweens and teens think about the arts and what influences their decisions about where and how to spend their free time. Join us Nov. 21 from 1:00 - 2:00pm ET as we discuss the findings of the new Wallace Foundation-commissioned report, Something to Say: Success Principles for Afterschool Arts Programs from Urban Youth and Other Experts. The report----based on market research, interviews with experts, and observations of exemplary programs---suggests 10 principles that afterschool arts education providers can follow to attract and retain urban tweens. These recommendations are based on direct interviews with urban, low-income tweens and teens, parents and caregivers, and leading practitioners, and may be applicable to tweens and teens from all walks of life.

“This report examines both the supply and demand for afterschool arts programs and interestingly finds that youth and experts agree on what constitutes a great arts programs,” said Daniel Windham, director of arts at The Wallace Foundation.  “We hope afterschool organizations will use these findings to engage low-income kids.”

“This groundbreaking study offers valuable insight into not only what tweens want but also what may prevent them from participating in arts programs after school,” said Jonathan Herman, Guild executive director. “This is a must-read for any arts nonprofit or afterschool program that wants to engage and develop young people.” 

It's the kind of market research seldom made public. Don't miss this opportunity to learn more about the findings and ask questions live on Nov. 21. Register for the webinar now
Download the full report in advance free of charge.
  • Denise Montgomery, Strategic Affiliate and Director, Next Level SMG, Pleasantville, NY
  • Peter Rogovin, Founder and Managing Director, Next Level SMG, Pleasantville, NY
  • Daniel Windham, Director of Arts, The Wallace Foundation, New York, NY
  • Ken Cole, Associate Director, National Guild for Community Arts Education, New York, NY

Program Details

Pictured Above: SAY Si, San Antonio, TX

This resource brought to you by the National Guild for Community Arts Education.